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5 Website Promotion Myths and the Truth Behind Them

Published Friday, 20 April 2007

Presently there are dozens of myths about website promotion out there. The website promotion is one of the most important parts of the online marketing strategy, so it's sad to see that a lot of companies don't even try to promote their websites because of some myths they've picked up. That's why we've picked 5 popular myths that we'll try to demystify in this article. MYTH 1: Having a Website Is Enough No, it just isn't! Your customers won't go directly to your website, because they don't do that in real life either. They will search for what they want on a search engine. If you're high enough in the result list, they might take a look at your website. If you're not, then you just don't exist for them. Google has over 1 billion URL's indexed to this day. If you thought that thousands of visitors would choose your site over a few million others, just because it's your site, you should think again. The online business is just what it says it is: business. You wouldn't have a... [Read more...]

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What You Should Know Before Starting Your Company Website

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Make A Strategic Alliance for Your Business to Grow on the Web

Remember that a web site is just a tool that enables companies to be present on the Internet. It is just a mean, not an end in itself:

A website does not communicate with the clients of the companies; it is the texts and the emails send by the employees of the company that do that.
A website does not deliver enhanced value to the customers; it is the online services that do that.
A website does not create users and clients that are mad about their products and services; this is the job of virtual communities
A website does not allow companies to benefit from the extraordinary power of the Internet. That can only be achieved when a corporate web culture has been created.

Efficient Web Marketing does all that. And Metromind is all about efficient web marketing.

Whether you need a simple HTML coding, a cool and fresh design or a complex implementation of an online store or a web management system, you will find that working with Metromind means having more than a web service provider. What you will get will be an ally with a deep strategic thinking and commitment to growing and promoting smartly our clients' businesses on the web.

At Metromind we know that websites, blogs, newsletters and so on are just fancy tools, and that it is the way those tools are employed that matters for the success of a business on the web. That is why we do not just do design and programming well, but we do that keeping in mind that the tools we deliver be as easy to use and as efficient as possible.

This is what means to us to be smart on the web.

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